Alexis Dawes created a product called “Desperate Buyers Only”. I
interview her for an upcoming case study on Inspiring Innovators, where she
mentions that she is able to make up to $97 from ebooks as small as 12 pages.
The key? Finding people who are incredibly desperate for the information you
provide and then doing good research to find a real solution to their problems.
The result? Happy customers whose problem is solved, and money for you — a
win-win situation! Caveat: It may be tough to find a real desperate buyer niche
(Alexis reveals some in her case study). Here are some hints: When were you
last in a situation where information would have either saved you a lot of
money or a lot of pain? Has someone else close to you been in a situation where
they could have used information to avert pain? Think legal, medical, and
financial niches.
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